Online Healthcare Trust

Health trust

“The smartphone lets us bring healthcare into the home.”

Erik Douglas, CEO of CellScope

The internet and mobile devices are pervading all aspects of our daily lives. Nowhere could the impact on our life be more significant than in healthcare. With hundreds of millions of people requiring medical care at some point each year, the global impact of digital technology on human health is almost impossible to calculate. The number of different ways in which digital technology can play a role in healthcare is limited only by one’s imagination.

From helping people diagnose diseases to providing real time support during medical interventions, digital technologies will disrupt many aspects of the healthcare industry, thereby saving lives in remarkable ways.

The UNO Online Healthcare Trust will give investors high returns, through investments in life-changing innovations that have the potential to revolutionize healthcare globally.

How The Internet Is Changing The Game

From the first moment of a person’s healthcare journey, the internet adds enormous value. Websites like Virtuwell ( are transforming healthcare by offering a person an online diagnosis, followed by a treatment plan and, in a third step, the prescriptions for medication. Once it has been clarified that a person needs to really see a doctor in person, ZocDoc ( offers a platform to find the right healthcare professional for you, naming even the insurance plans accepted. As the search is by location, one enjoys the peace of mind knowing that the right doctor is but a click away.

New technologies are emerging that allow patients to measure various health parameters at home such as blood pressure or heart rate while their doctor monitors them online for any serious changes and the data is automatically logged in a patients medical records.

One company has even developed an inhaler with Wi-Fi access that will directly enter the dose taken into the patient’s medical record. A new venture called First Stop Health ( is bringing an online subscription based healthcare service to the US.

The platform provides individuals and families 24 hour access to its more than 250 on-call physicians and can help avoid long waiting times for something that only needed treatment with over-the-counter medication. With sites like, doctors can build a seamless connection to their patients, thereby improving the quality of their care. “We’re moving into a web 2.0 style healthcare model” says Chuck Parker of Continua Health Alliance, a non-profit open industry group. By reducing the need for infrastructure, these new offers will help lower the cost of medical care, a key blocker for millions around the world. The Harvard Medical School and Cambridge Health Alliance found that roughly 45,000 deaths annually in the USA alone were attributed to lack of health insurance. People who would otherwise die because they simply cannot afford to see a physician, can have access to the medical care they desperately need through the new healthcare models. The opportunity to save lives with online medical care platforms is enormous.

Bringing The Doctor’s Office to Your Home

There has been an explosion in recent years in the number of small portable medical devices that can help monitor health and send such data to your healthcare provider via the internet. For example, breath analyzing systems that can detect early evidence of breast cancer or technologies, like PneumoniaCheck, recently approved by the U.S. Food and Drug Administration, can identify pathogens in a person’s breath that are responsible for pneumonia. A new device called RemOtoscope that attaches to one’s smartphone for ear examinations at home, could one day be a substitute for the 15 million doctor visits annually for ear infections in the US alone. By real-time video consultation a physician can guide the user when placing the device and can provide a diagnosis and treatment.

A device called the Quantum CBC, which uses a cell-phone integrated microscope, can enable cancer patients to analyze their blood for infections, allowing them to take a more active role in their healthcare. Researchers at Georgia Tech Research Institute have developed a novel iPhone application called iTrem that enables people with Parkinson’s disease to collect data on their hand and arm tremors and send the results to their healthcare professional. ThinkLab’s new iPhone based stethoscope enables doctors to listen to one’s chest from a thousand miles away. Revolutionary technologies like these are changing healthcare, enabling people to take a more active role in their healthcare and reducing the number of unnecessary visits to a doctor’s office or hospital. This not only saves people money but potentially contains serious diseases earlier. In addition, such internet-related tools and services can help bring medical care to those without easy access to it, as is the case in developing countries.

Now is the right time to develop mobile technologies having reached the critical mass of people who own a mobile device with a camera or a webcam at home. There is tremendous value in eliminating frequent doctor or hospital visits by providing “wireless medicine”, meaning recommendations for apps as part of the treatment rather than a handful of prescriptions. The convergence of these technologies will give people more control over their healthcare with unseen access to a doctor able to overcome every distance. So even when the nearest doctor is hundreds of miles away, he/she can be accessed in an instant. This is healthcare like never before.

Online Healthcare Is Gaining Traction

A report from BUPA, a health company in the UK that serves customers in 190 countries, suggests that the total e-health expenditure in the EU member states increased to 10% in 2010 from 1% in 2000. In addition, one in two people who used the internet seeking health information, did so to self-diagnose a possible illness. In Switzerland, after a two year interdisciplinary pilot study – a joint initiative of pharmacists, doctors and insurance companies on the nationwide implementation of a new triage-system is being planned: pharmacists being the first contact point for medical consultation for selected disease patterns, while consulting with a doctor via videoconference ( Also, telemedicine was a hot topic during the CeBIT 2014 – the world’s largest international computer trade fair.

The changes in demography and healthcare provision combined with new mobile health technologies offer unlimited opportunities of investment that contribute to improving the lives of many people.

By investing in companies like (, the UNO Online Healthcare Trust helps to revolutionize online medical care for the millions seeking it each day, bringing the full spectrum of online healthcare tools and services together in one place. With an estimated USD 2.6 trillion spent on medical care annually in the USA alone, the opportunity to monetize online healthcare is tremendous.

The Internet as Diagnostic Tool

– 72% of U.S. adults have searched online for health information in the past year.
– 53% of “online diagnosers” talked with a clinician about what they found out online.
– 35% of U.S. adults say they have used the internet to find out what medical condition they or someone else may have. We call them “online diagnosers”.
– 41% of “online diagnosers” had their condition confirmed by a clinician.
Source: California HealthCare Foundation, Pew internet “Health Online 2013”, a project of the Pew Research Center (15 January 2013).

Join Us in The New Online Medical Revolution

While online healthcare is just in its infancy, we are already seeing an explosion in the number of new technologies and platforms that are transforming healthcare as we know it today. The challenge is not how to bring these innovations to fruition, but how to drive awareness and bring them all together. With an aging population and an estimated 3.8 billion in developing countries alone, it is hard to imagine a better time to invest in the healthcare industry.

The UNO Online Healthcare Trust offers investors impressive returns by investing in opportunities that will help revolutionize healthcare.

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